POWERFUL SQUAD

Fasten your seat belts for five powerful women from Chile. PUMA Chile just launched their local SHE MOVES US platform with great talents in the lead. This is Daniela Vega (The actress is best known for her critically acclaimed performance in the Academy Award-winning film A Fantastic Woman), Maria Jose Prieto (She is a popular actress and yoga instructor), Cindy Nahuelcoy (She is a referee in Chilean male football), Denise Rosenthal (A famous singer that is known for her commitment towards gender equality) and Kel Calderón (Known as influencer, actress, singer and lawyer). Get inspired by the ladies from Chile … and don’t miss out on listening to the song from the SHE MOVES US clip.

WATCH THE SHE MOVES US CLIP

Music by Denise Rosenthal.

THE CAMPAIGN

The campaign has a 360º media angle and includes TV spots, online & print advertisements and several retail activities.

In the next months, the squad will use different channels to talk about their motivation, how they achieve personal goals, what inspires them and their loved ones along the way. The purpose is clear: inspire women of all ages and invite them to join the movement and the conversation. Let’s go!