PUMA FOOTBALL TAKES OVER
THE BIG APPLE
ManCity and AC Milan dazzle US fans and reveal new jerseys on the pitch in NYC
July 30, 2024ManCity and AC Milan dazzle US fans and reveal new jerseys on the pitch in NYC
July 30, 2024New York City was buzzing with excitement as the PUMA Football Fam with Manchester City and AC Milan, hosted a series of thrilling events this July. The activities included the grand reveal of Manchester City’s Third kit, an epic on-pitch debut of AC Milan’s Away kit, and community engagement initiatives that brought together fans and local youth. Catch the electrifying spirit of football and the unifying power of sports that took over NYC! Dive into the full article to relive these unforgettable moments.
View this post on Instagram
Block Party Extravaganza
PUMA and Manchester City kicked off the festivities with a spectacular ‘Block Party’ on 49th Street and 5th Avenue, rght next to our marvellous PUMA NYC Flagship Store. The event took place on a custom-built court where Manchester City’s Jack Grealish, Pep Guardiola, Erling Haaland and Oscar Bobb enjoyed a basketball dunk show and other activities with 2x NBA Dunk Champion Mac McClung and special guests Chris Brickley, God Shammgod and Clyde Frazier. To celebrate the merging of cultures, PUMA and Manchester City also created bespoke Manchester City basketball jerseys in the Home and Away colours that were unveiled at the event.
To the fans’ entertainment, Jack Grealish was being put through some unique basketball drills by Mac McClung and Pep Guardiola joined a special Q&A for guests in attendance with God Shammgod, Chris Brickley and PUMA Icon and basketball legend Clyde Frazier.
View this post on Instagram
Unveiling the Third Kit
The excitement continued with the official reveal of Manchester City’s 24/25 Third kit. The burgundy jersey with metallic gold trims symbolizes the club’s constant evolution and forward momentum. The launch event, part of Manchester City’s USA pre-season tour, included interactive fan experiences and special guest appearances. The new kit, available in both Authentic and Replica versions, features PUMA’s dryCELL technology and sustainable materials, reflecting the brand’s commitment to innovation and sustainability.
“The 24/25 Third kit is a tribute to Manchester City’s enduring spirit and forward momentum. Our goal was to create a jersey that captures the essence of a Club that’s always moving forward, both on and off the pitch. This stunning kit embodies the relentless drive and ambition that defines Manchester City and its supporters. We’re proud to support City’s journey with a kit that combines innovative design with sustainable practices.”
“We’re delighted to reveal the 24/25 Third Kit with our partner PUMA today. Being able to also exclusively launch the kit in New York City, with our ‘Block Party’ activation, alongside our manager, Pep Guardiola and players is hugely exciting for the Club and part of our ongoing strategy to provide authentic City experiences to our global fanbase. We work closely with PUMA to design kits that take inspiration from our fans and history, integrating key elements of our brand in a modern and elegant way. We hope fans enjoy the release today."
View this post on Instagram
AC Milan’s Stylish Debut
AC Milan took center stage at Yankee Stadium with the debut of their 24/25 Away kit during a friendly match against Manchester City. In a surprising twist, the team switched from their Home kit to the new Away kit at halftime, delighting fans with its classic white design, red-and-black polo collar, and monochromatic crest. The new 24/25 Away kit comes in Authentic, worn by the players with PUMA’s ULTRAWEAVE technology for enhanced performance, and Replica, sporting a similar design but with a casual fit ideal for fans. Both feature dryCELL technology for moisture control. PUMA’s commitment to the environment is evident as the Replica shirts are part of the RE:FIBRE project, using at least 95% recycled textile waste, leading to more sustainable production of football attire. The kit combines elegance with cutting-edge performance technology, embodying the sophistication of Milanismo.
“As we unveil our new Away kit for the 2024/25 season in such an innovative manner, showcasing it first on the pitch at Yankee Stadium, we continue to push the boundaries of how we connect with our fans and communities. This kit not only represents the elegance and innovation that define our Club, but also serves as a testament to our ongoing commitment to our fans and community. Our partnership with PUMA allows us to honour our rich legacy while actively giving back to the community through initiatives like the ‘City and Milan for Change’ project, reinforcing the values that define our Club.”
“This Away kit is a testament to AC Milan’s enduring legacy and the sophistication that the Club embodies. We wanted to create a jersey that not only pays tribute the rich history of AC Milan and their origins, but also incorporates cutting-edge performance technology. We are proud to support AC Milan’s journey with a kit that combines elegance with innovation.”
View this post on Instagram
City and Milan for Change
The launch of the Milan Away kit was part of the broader “City and Milan for Change” initiative, a collaborative effort by AC Milan and Manchester City, supported by PUMA. The initiative focuses on giving back to the New York Community through various activities surrounding their fixture at Yankee Stadium. One highlight was a special joint community event in New Jersey on 26th July, which brought together over 60 boys and girls from the Success Academy Charter Schools Soccer Program, actively supported by Fondazione Milan since 2021, and children from the City in the Community (CITC) Soccerbloc program in Staten Island. The event featured participation from legends of both Clubs, making it a memorable occasion for all involved. The project aimed to give back and inspire the next generation of young footballers in the New York area, harnessing the unifying power of football to uplift communities around the world. As an Official Partner of both City and AC Milan, PUMA supported this community event by donating Manchester City and AC Milan kits and footwear to the children taking part.
View this post on Instagram
This weekend of PUMA Football activations in NYC was a testament to the vibrant spirit of the sport and its ability to bring people together, leaving a lasting impression on fans and the local community alike.
FOREVER. FOOTBALL.
View this post on Instagram
