PUMA India Unveils
‘YOU NEED BALLS’ Campaign
Starring top cricketers to redefine on-field aggression in women’s cricket
October 15, 2024Starring top cricketers to redefine on-field aggression in women’s cricket
October 15, 2024As part of our ongoing commitment to equality and inclusivity in sports, PUMA India has launched the bold ‘YOU NEED BALLS’ campaign. Featuring top cricketers like Harmanpreet Kaur and Richa Ghosh, this initiative aims to redefine perceptions and celebrates the grit and determination of women in cricket, particularly as we approach the women’s key cricketing season. The campaign builds on the iconic “Cricket Is Everyone’s Game” property and captures the cricketers in bold poses which put the spotlight on their record-breaking achievements.
The aim of the campaign is to shift the conversation from traditional notions of ‘balls’ to celebrating the grit, determination, and achievements of female cricketers. In a dynamic photoshoot, cricketers such as Sajana Sajeevan, Hemalatha Dayalan, and Asha Sobhana, are captured in powerful poses, emphasizing their record-breaking achievements and unique contributions to cricket. The campaign underscores PUMAs long-standing efforts to shatter gender biases and champion women in sports.
- It took 115 balls for ace captain Harmanpreet Kaur to stare down Australia and smash an unbeaten 171 runs, propelling an iconic win in 2017.
- With only 29 balls, Richa Ghosh smashed her way to a record-breaking 64, becoming the highest-scoring wicketkeeper-batter, against UAE in 2024.
- It took just 52 skillful balls for Asha Sobhana to make her mark, clinching a 4-wicket haul with a stunning 4/21 on her debut against South Africa in 2024.
- Hemalatha Dayalan’s unbeaten 41 off 24 nail-biting balls led her team to victory over Bangladesh in 2024.
- To clinch an unbeaten victory, Sajana Sajeevan needed only 1 ball for a match-winning six at Bengaluru, 2024.
View this post on Instagram
-Harmanpreet Kaur, captain of the Indian Cricket Team, & PUMA ambassador
“There’s no denying that cricket has historically been a male-dominated sport, but we women are fiercely changing that perception. We’ve been on a mission to shift the narrative since PUMA’s groundbreaking CRICKET IS EVERYONE’S GAME campaign, and this fresh take hits home as it reminds everyone of what truly matters in cricket. Whether you’re batting, bowling, keeping, or fielding, it’s all about balls. We’re here to change the conversation and show that true glory is earned ball-by-ball.”
“Every ball in cricket presents a new challenge, and that’s what makes the game so exciting. Success is defined by how you handle each ball you face, every time you step onto the field. Whether you’re behind the stumps or at the crease, you need balls to ace the game. I am extremely happy to be a part of such a historic campaign with PUMA.”
– Richa Ghosh, wicketkeeper-batter & PUMA ambassador
We are all about fostering an inclusive and inspiring environment for all our athletes and we are extremely proud of the achievements of our ambassadors!
What a great campaign, PUMA India!
