RE:FIBRE meets EURO 2024
PUMA LAUNCHES 2024 NATIONAL TEAM HOME & AWAY KITS – REMADE WITH RE:FIBRE
March 28, 2024PUMA LAUNCHES 2024 NATIONAL TEAM HOME & AWAY KITS – REMADE WITH RE:FIBRE
March 28, 2024The new collection of kits for the national teams of Austria, the Czech Republic, Iceland and Switzerland feature a design that celebrates the rich heritage of each nation. The Authentic version has been created from PUMA’s innovative, ultra-light ULTRAWEAVE technology, while the Replica jerseys have been crafted with the PUMA’s RE:FIBRE recycling technology.
“The launch of our new Home and Away National team kits marks a great new milestone for PUMA and our sustainability targets. For the first time our National team Replica jerseys will be made from RE:FIBRE. Not only that but from the start of the 2024/25 season we have also developed our Club Replica jerseys using the RE:FIBRE initiative, this will feature 35 clubs and more than three million garments made from RE:FIBRE creating a more circular and sustainable way of producing football jerseys.”
What is RE:FIBRE?
The RE:FIBRE process focuses on textile waste as the primary source of material to create new textiles. The recycled material can be used for recycling again and again without losing quality – making RE:FIBRE a more long-term solution for recycling polyester textile waste.
The RE:FIBRE process uses any polyester material – from factory offcuts, faulty goods to pre-loved clothes which allows new garments to be recycled from any color textile to any color desired.
Check out how the RE:FIBRE process works:
Why RE:FIBRE?
Through the RE:FIBRE program, PUMA is keen to address the challenge of textile waste via a long-term solution for recycling. The technology also looks to diversify the fashion industry’s main source of recycled polyester in garments from being less reliant on clear plastic bottles.
Click here to learn more about RE:FIBRE.
Check out the Club Replica jerseys for the 2024/25 season
Get your hands on your favorite kit, which will be available at PUMA Stores, PUMA.com and specialty retailers worldwide starting March 28th.
PUMA’s RE:FIBRE initiative will also get a special place in the Herzogenaurach headquarters during FOREVER. BETTER. Week in April. Stay tuned for details!
There’s only one FOREVER. Let’s make it BETTER.
