You’ve got to see it
to believe it.

Let’s put netball in the spotlight ! For PUMA, netball is FEARLESS, and our netballers are FEARLESS athletes, giving everything to compete at the highest level in their sport. We now launched #WitnessFearless, a rallying call to netball fans to band together in support of the sport.

Netball is a physically demanding, tough and rigorous sport. Professional netballers face many challenges. They are professional athletes, who are also working, studying, looking after families and juggling early morning training sessions and travelling to compete in a National competition. With the #WitnessFearness campaign PUMA and netball club Melbourne Vixens aim to rally the netball community behind the sport to show the power of unity, the fearlessness of the sport and what netball really is. #WitnessFearless also challenges others, such as fans of others sports and the media, to think differently and to see netball in a different light.

PUMA Australia took over the front of dress sponsorship position of the Melbourne Vixens to call out the #WITNESSFEARLESS campaign. They created warm up t-shirts, advertising and print placements, all with the focus of sparking a conversation around the commitment, athleticism and fearlessness of the our athletes.