test

China
International
Import Expo

PUMA at the China International Import Expo

November 17, 2021

PUMA at the China International Import Expo

November 17, 2021

We have made our debut at the recent fourth China International Import Expo (CIIE), showcasing our rich history in sports, latest products and future products that are about to launch in 2022. For this, we had set up an impressive exhibition booth of more than 250 square meters. Exhibits from the PUMA Archive included a series of football shoes worn by famous players such as Pele, Johan Cruyff, Diego Maradona, Neymar Jr. and national hero Yang Chen, a Manchester City Champions League final jersey from 2021 and Usain Bolt sprint spikes from the Olympics in 2008. More than 480.000 visitors showed up at the expo. Take a look at some impressions from the event.

THE OPENING

Philippe Bocquillon, General Manager PUMA Greater China gave a speech at the official opening of the booth
The official opening of the PUMA booth
The official opening of the PUMA booth

Engagement at the booth

We gave away more than 700 mini-balls.

Sneak peek

This is the Fast-R Nitro Elite! Our new running shoes will officially launch in 2022.

BEST OF CIIE 2021

THE PUMA BOOTH

The large PUMA booth with more than 250 square meters.

On display at the booth: PUMA China´s latest CSR program

In October, the Chinese team spent a week of community engagement in Nanling Primary School, Lancang County, Yunan Province. It was a five-day educational support. PUMA employees brought the kids PUMA products, uniforms, writing utensils, and most importantly, the spirit of sports. The whole China management team attended along with other volunteers. A meaningful initiative to support the kids in the rural area!

BOOTH WITH HISTORY WALL

This year more than 480.000 visitors showed up at the expo.


"As a mother, you can
still do your thing"

SPORTSTYLE
test

A new home for our
North American Team

BUSINESS
test

A new home
for PUMA France

BUSINESS
test

Central
in
Berlin

HOME TURF
test
boothChinaChina International Import ExpoCIIEtrade fair

More featured
articles

Our Material Strategy Receives Top Marks

Out of hundreds of companies evaluated, PUMA secured one of just 11 spots in leading tier.

Read more
SUSTAINABILITY

Beat the Winter Blues with Pamela Reif’s Fitness Tips

Embrace the Chill

Read more
RUNNING/TRAINING

A recycling breakthrough

"It may look like an ordinary t-shirt, but make no mistake, the technology behind it is...

Read more
SUSTAINABILITY

PUMA supports Nedd Brockmann’s Uncomfortable Challenge

Pushing Limits for a Cause

Read more
RUNNING/TRAINING

Luke Jaque-Rodney Inspires Healthy Eating

Here’s what a typical Thursday can look like at the PUMA Headquarters!

Read more
SUSTAINABILITY

Always stay
up to date

SIGN UP FOR OUR NEWSLETTER AND NEVER MISS A STORY.

I agree that the PUMA group may use my personal data (including my e-mail address) for promotional and marketing purposes in accordance with the PUMA privacy policy and send information about products of the PUMA group to my e-mail address. I can withdraw my consent at any time in the future by sending an e-mail to catchup@puma.com or via the link in each e-mail.