Pinoy Pride

In style in the Philippines! On April 19th, PUMA marked its official presence in the Philippines with its first-ever AW23 collection preview party at White Space Manila. Inspired by PUMA’s FOREVER.FASTER mantra, the fashion show paid homage to the streets and people of Manila.

The runway was designed as to mimic the streets of Manila. The show narrated the different stories of Pinoy (Filipino citizens and culture) bravery witnessed by the streets of Manila, praised Filipinos’ inherent confidence, Pinoy pride and celebrated Filipino resiliency.

The fashion show featured PUMA’s autumn winter 2023 collection – everything from accessories, clothes and footwear.

Celebrities on the Catwalk

The catwalk featured different iconic faces. Former motorsports and racing driver Marlon Stöckinger, 2016 Miss International Kylie Versoza, actor Daniel Matsunaga and model Santino Rosales, son of renowned actor Jericho Rosales, hit the runway to model the new collection.

We also welcomed a new cat into the family! At the show, Filipino basketball player Kai Sotto was announced as PUMA’s first Filipino brand ambassador.

PUMA opened its flagship store in the Philippines in November 2022, in Glorietta, Makati City – we now have 22 franchise stores nationwide!