DEEPLY ROOTED

In recognition of Black History Month, on Thursday, February 22nd, the PUMA New York Flagship Store hosted a Black History Month Event in Celebration of the Launch of the Schomburg Center for Research in Black Culture x PUMA Black History Month Collection “Deeply Rooted” which was designed by We are Legends, PUMA’s collective employee led group of black designers, innovators, and creators.

The event included a panel discussion titled “Preserving Cultural Hubs” which was moderated by Angela Rye, an award-winning host, social justice advocate, lawyer, commentator, and self-described empowermenteur.  The panel featured Doug Segars – Photographer and Creative Director for the “Deeply Rooted Campaign, Novella Ford-Associate Director of Public Programs and Exhibitions at the Schomburg Center, Nubia Williams – WAL Founding Member and Team Head of Run/Train Design, and Roberta Baker-Lundy-WAL Founding Member and Designer II, Sportstyle Apparel.

 

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The Schomburg Center for Research in Black Culture is located in Harlem, NY, and is one of the New York Library’s renowned research libraries and a world leading culture institution devoted to research, preservation, and exhibition of materials focused on African American, African Diaspora, and African experiences.  PUMA’s partnership with Schomburg is a part of a year-round multi-year partnership that also includes support of The Schomburg Center for Research in Black Culture’s Junior Scholar Program and the center’s annual Schomburg Center Literary (LitFest) Festival.

🛒 The PUMA x Schomburg by WAL Collection is now available at www.puma.com, the PUMA app, and at the PUMA NYC Flagship Store.