New PUMA RE:HACKS
series decodes
your care labels

PUMA’s latest initiative, RE:HACKS: RE:LABEL, is here!  

This new short-video series features our PUMA VOICES of a RE:GENERATION as they take on a mission to decode the often-overlooked world of clothing care labels. 

What’s RE:LABEL All About? 

Ever looked at your clothing care labels and wondered what all those symbols mean? RE:LABEL will teach you about these often-overlooked symbols, empowering you to make better decisions about how you care for your clothes. By understanding these labels, you can help your clothing to last longer, reduce damage and waste- one care label at a time. 

TEST YOUR KNOWLEDGE: any idea what these care labels stand for?  

Not sure? Don’t worry, you’re not the only one!

Watch as Andrew Burgess, Luke Jaque-Rodney and Aishwarya Sharma head out to different PUMA stores to interview shoppers on what their PUMA apparel care labels mean. Along the way, they’ll offer practical tips on how to best utilize these labels to increase the lifespan of clothing. 

WATCH THE VIDEOS BELOW or click HERE to watch them on our webpage.

There’s only one Forever. Let’s make it Better.