Heikos Hype Highlights: The PUMA Must-Haves for SS25
Heiko Desens talks about what's shaping Sportstyle Hype this season.
The “From Milan to the World” initiative, created by AC Milan’s Fondazione Milan, in partnership with PUMA, will give Rossoneri fans across the world the chance to vote to support a socio-educational project out of six proposals that will be presented in September, alongside local and international non-profit organizations. The end result will be the development of the selected program, linked to one of the six cities chosen for the initiative: New York (USA), Rio de Janeiro (Brazil), Kolkata (India), Melbourne (Australia), Nairobi (Kenya) and Milan (Italy).
Fondazione Milan was set up in 2003 with the aim to spark positive change in the community. The foundation continues to grow as more fans, partners and club legends join the cause, helping to expand the reach of the various initiatives implemented across the world.
The new kit represents Milan’s impact from Milan to Italy to the World. AC Milan brings people together from different cultures, languages and ages as the club continues to expand its impact across the globe. Milan’s unbreakable bond with the team and the city sends an inclusive message to over 500 million Rossoneri fans worldwide, uniting people from the walls of the San Siro to the streets of Rio and beyond.
The memory of the legendary 93:20 season echoes through the new Home kit as a striking all-over repeated graphic of a digital clock paying tribute to the remarkable generation of players and the last-minute strike that sealed the league in a way no football fan could have predicted. The Home jersey is complemented by sky blue shorts and hooped socks to complete the look.
For Manchester City the 2011/12 season was a thriller, it started with an array of exciting signings and ended with 93:20 – a momentous goal that secured the club’s first Premier League title, marking the climax of the league’s most remarkable season and the beginning of a new era for Manchester City. Since this historic moment, City have gone on to win the Premier League title five times in the last ten seasons.
The blue jersey is infused with an array of blue hues echoing the different facets of Marseille. The jersey is futuristic and modern in design and features a special ‘M’ logo created for the jersey in tribute to Marseille and the OM Foundation. The logo is displayed on the back of the jersey with each of the four bars representing one of the fundamentals of the foundation. The look is completed with navy blue shorts and socks.
Olympique de Marseille is an integral part of the community and is large part of people’s daily life in the city. Together with the club, PUMA has supported on various projects dedicated to hospitals, children and amateur clubs. The club takes pride in giving back, a commitment that has taken shape with the creation of the OM foundation enabling the club to invest in education, employment, entrepreneurship, sports and culture.
As part of the launch, PUMA and Olympique de Marseille have paid tribute to the OM foundation by involving the youth of Marseille in the campaign. The campaign “Marseille in the blood, and by the blood” is the first campaign imagined and designed by the city’s youth.
Eight young people were selected from the Frais Vallon area to experience an educational day and provide a unique, inclusive and authentic campaign featuring Dimitri Payet, Alvaro Gonzalez and Simon Ngapandouetnbu.
Sparked by Valencia football folklore, PUMA breathes new life into a modern classic. Reinterpreting an iconic design from the 2003/04 season, the new Home kit weaves a striking new pattern into a white shirt with black sleeves to create an instantly recognizable graphic inspired by the Valencia bat.
The new Valencia Home jerseys combine 100% recycled polyester with advanced PUMA dryCELL thermoregulation technology to ensure uncompromising fit and mobility, keeping the athlete dry and comfortable. The jersey integrates an Ultra-light jacquard structure into the back of the jersey to enhance breathability during intense performance.