Bem-vindo a bordo,
Portugal 🇵🇹!
PUMA SIGNS LONG-TERM PARTNERSHIP WITH THE PORTUGUESE FOOTBALL FEDERATION
November 27, 2024PUMA SIGNS LONG-TERM PARTNERSHIP WITH THE PORTUGUESE FOOTBALL FEDERATION
November 27, 2024Blockbuster News! As part of our brand elevation journey, we have just signed a long-term partnership with the Portuguese Football Federation (FPF), one of the world’s most popular national teams. Starting in 2025, PUMA will equip all male, female and youth teams as well as the federation’s futsal, beach football and E-Sports teams.
Portugal, the 2016 European Champions and 2018/19 Nations League Winners, are known for their captivating style of play, which has earned them many fans all over the world and the largest number of followers on social media of any national football federation worldwide.
“Signing a top-tier national team was one of our priorities in football and I am very excited to welcome a team as popular as Portugal to the PUMA Family. Given the large number of fans all over the world and the great potential of the next generation of this squad, we are looking forward to the upcoming big tournaments such as the 2026 World Cup.”
For PUMA, the partnership offers the opportunity to continue writing Portuguese football history. In the 1960s, PUMA became the partner of legendary player Eusébio, known as “O Rei” (“The King”), for whom it created the iconic KING football boot. Eusébio was the top scorer of the 1966 World Cup when he led his team to a third place in the tournament.
“We were attracted to PUMA because of the way in which they engage with the fans and tell the unique story of every team they work with. We look forward to creating an exciting range of products with them which will resonate with our large fan base all over the world.”
