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The beat
just dropped
PUMA SIGNS DJ SNAKE AS AMBASSADOR FOR THE NEW MIRAGE SNEAKER FRANCHISE
February 17, 2021PUMA SIGNS DJ SNAKE AS AMBASSADOR FOR THE NEW MIRAGE SNEAKER FRANCHISE
February 17, 2021We partner with famed French DJ and record producer, William Sami Étienne Grigahcine, better known by his stage name DJ Snake. He is global ambassador for PUMA’s newest sneaker franchise, the Mirage.
The Mirage has been brought back from the PUMA Archive and revamped with a new perspective on street style, using inspiration from the world of DJs and electronic dance music.
DJ Snake is a great addition to our PUMA family, we are delighted to welcome him. When we decided to bring Mirage back from the archive, it was important we gave it a fresh perspective for today. Connecting it to the world of DJ culture felt natural, as like the Mirage, DJ culture gained significant popularity in the 1970s. Sneakers and music have always been vehicles for youth culture, so who better to be the face of Mirage than DJ Snake?
PUMA’s Mirage Tech is part of PUMA’s growing selection of Futro styles, a mashup of retro sneakers with futuristic inspiration. This revamped style features trippy colors, eye-catching materials, and futuristic elements taking inspiration from the lights, energy, and atmosphere of electronic dance music shows.
As a sneakerhead I’ve always followed what PUMA releases, featuring some of them in my videos and performances. With this new partnership, I will be supporting the Mirage franchise, bringing a new perspective to one of my favorites silhouettes.
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The Mirage OG was first introduced over half a century ago, it was originally released as a lightweight track and field shoe and reissued as a jogging shoe in the 90’s.
Mirage Tech will be available starting February 22nd in PUMA Stores, PUMA.com, and select retailers worldwide. Be on the lookout for additional colorways and new Mirage designs which will release throughout 2021.