A Recap on
The Sportsmania Workshop

Earlier this year, our creative teams gathered for a workshop to explore the seasonal creative direction – a concept named Sportsmania – through the lens of product creation, craftsmanship, and material story deep dives. In the workshop, our designers had the chance to practically explore their ideas. Take a peek inside the creative heart of PUMA!

While digital research, store checks, and fashion weeks inspire our design directions, it is the hands-on experience that truly brings these concepts to life. Collaborating with two regional experts in apparel and footwear craftsmanship, the team developed and tested new design concepts for upcoming seasons. The workshops give our designers the chance to explore and refine their ideas and work on different projects for apparel, graphics, footwear, and accessories. The goal is to inspire collective dreaming, push boundaries, stepping out of comfort zones, and challenge the status quo.

Sportsmania: where sport and culture meet in unprecedented ways

The last workshop focused on Sportsmania, the intersect of sport and culture. The goal was to bring back the joy and take ownership of this space with our future designs. By drawing on our rich heritage, we can revisit and celebrate some of our proudest moments.

The workshop was a resounding success, with our designers thrilled to make their ideas come to life. Check out their fantastic creations!

After this great preview, we can’t  wait to see the future collections!

🧵🪡 🥾 Sneak peek: There is a permanent studio space in the works, where designers can continue to bring their visions to reality. Stay tuned for more details soon!