FIRST-EVER EUROPEAN
PUMA FLAGSHIP STORE
SET TO OPEN IN AUTUMN 2025
HELLO LONDON! 🇬🇧
April 2, 2025HELLO LONDON! 🇬🇧
April 2, 2025London, get ready—This Autumn, we’re opening the doors to our first-ever European flagship store, right in the heart of the city’s buzzing West End, on Oxford Street. Just steps away from Selfridges and Bond Street Tube Station, this 24,000-square-foot space is more than just a store—it’s an immersive experience where sport, streetwear, and technology collide like never before.
As part of our global brand elevation strategy, we’re bringing the energy of PUMA to one of the world’s most dynamic shopping destinations. This flagship is designed to push boundaries, offering a next-level shopping experience that fuses innovation and sports performance, and showcases our deep connection to global street culture. Expect interactive elements and customization opportunities!
“After unveiling our flagship store in Las Vegas last year, we’re incredibly excited to
announce that our first flagship store in Europe will open later this year. Our London flagship store is an important part of our brand elevation strategy. It brings the best of the PUMA brand to life for our consumers and showcases our latest innovations and design newness as part of an immersive experience. We look forward to moving into our new home of the brand in one of the most vibrant global cities and to exciting our consumers.”
“We’re thrilled to announce our new flagship store in London, marking an exciting step forward for PUMA in the UK. London is a key city for the brand, and this prestigious location on Oxford Street reflects our commitment to delivering a unique, consumer-led experience. While our Carnaby Street store has served us well since 2002, this flagship store will extend our product offering and bring PUMA’s performance and sportstyle categories to life in a flagship store setting”.
