Emotional creativity for the new brand campaign
PUMA announces new creative partner for global brand strategy
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Since 2021, PUMA Turkey has partnered with the Turkish Basketball Federation and provided official jerseys for the Turkish national basketball teams – jerseys that are usually red and white. The team wore the full black jerseys in their FIBA World Cup 2023 qualifying matches against Latvia and Belgium on February 24 and 27.
All proceeds from the tickets sold during the Turkey vs. Latvia game, which took place in Bursa, Turkey, were donated to charity by the Turkish Basketball Federation. On top of this, PUMA Turkey bought virtual tickets for all of its employees.