Revving up Retail:
Our Las Vegas
Flagship Opens
PUMA Unveils Cutting-Edge Las Vegas Flagship, Betting Big on North American Expansion
November 22, 2024PUMA Unveils Cutting-Edge Las Vegas Flagship, Betting Big on North American Expansion
November 22, 2024Lights ON and in we go! Our CEO, Arne Freundt, has officially opened our second North American flagship store in Las Vegas, just in time for the big race weekend. Discover which PUMA celebs joined the event, how we celebrated the grand opening, and what exciting features our new Las Vegas flagship has to offer!
To celebrate the official grand opening of PUMA’s Las Vegas flagship store, our PUMA executives were joined by PUMA Golfer Rickie Fowler and PUMA Football athlete Xavi Simons for a ceremonial ribbon cutting on Thursday afternoon.
“I am thrilled that we are opening a state-of-the-art flagship store in Las Vegas as part of our brand elevation strategy. Located along the iconic Las Vegas Strip, this flagship allows us to expand PUMA’s presence in North America to connect with U.S consumers and international visitors alike. I believe that our new Las Vegas Flagship is essential for conveying the true character of our PUMA Brand and for creating an immersive, interactive shopping experience as it will redefine in-person shopping by seamlessly merging sports performance, latest fashion trends, and technology.”
The 25,000-square-foot space, located at the BLVD Las Vegas, spans an impressive three stories, and redefines what it means to be a brick-and-mortar retail location in today’s rapidly evolving digital world. Integrating sports, fashion and digital innovation, our new flagship not only serves as retail space but provides a 360° brand experience for our consumers.
“Opening our second North American flagship store in Las Vegas is a big step for PUMA’s growth in North America, especially with the city buzzing for the F1 race. Las Vegas is a booming sports city that attracts millions of visitors each year and is a global destination for entertainment and fashion. Having a flagship presence in Las Vegas will help us to connect with our customers from all over the world in unique and meaningful ways.”
Located in the heart of the Las Vegas Strip, our flagship reimagines the modern shopping experience with a variety of immersive and interactive features powered by cutting-edge technology. Each one has been thoughtfully designed to be fully inclusive and immersive. It offers visitors attractions such as a professional F1 racing simulator, an interactive arcade, and a customization studio where customers can personalize apparel and footwear.
What's in store?
Our new Las Vegas flagship store features the best products PUMA has to offer, including sportstyle, basketball, motorsport, golf, running, training, soccer and kids, as well as collections designed by select brand ambassadors and athletes and various hosted special events and experiences that pay homage to Las Vegas.
A special highlight awaits our customers at the VEGAS SHOP, where they can win prizes by pulling the lever on the video wall slot machine, and shop for unique Las Vegas-specific apparel and footwear.
And the SELECT ZONE, where they can shop the latest PUMA SELECT collaborations and step into the realm of exclusive style.
See you in Vegas!
Step inside and experience the new Las Vegas flagship, open Monday through Sunday, 10 a.m. to 10 p.m. local time.
