THE LION
JOINS A NEW PRIDE

Welcome to the PUMA Fam, Memphis Depay! We are happy to announce the Netherlands and FC Barcelona star as new face of our speed boot silo – the ULTRA. Memphis is trailblazer of the new wave. He is a fearsome striker of the ball, has electrifying speed and has elite-level technical ability. Our partnership with him will transcend the football pitch and together be a pace setter of speed and style on and off the pitch.

The new partnership will see PUMA collaborate with Memphis across his many passions. Not only is Memphis a star on the pitch, but he is also a creative at heart off the pitch. We are planning to work with Memphis on both football and lifestyle projects that tap into his love of music, fashion, art and community outreach.

“To me this is a perfect match, PUMA shares my passion and vision for my future, and I cannot wait for people to see what we have planned. I want to inspire people from all walks of life and continue the work of my foundation, which aligns naturally with PUMA’s existing REFORM platform. PUMA has a history of high-quality and innovation having worked with some of the most iconic football players in history. Like me, those icons were brave to be different, it’s in my DNA. We are going to take things to the next level.”
– Memphis Depay

Our partnership will combine influences from sport and culture to create unique products, starting with the launch of Memphis’ very own PUMA collection later in 2022. PUMA will develop co-produced fashion product with Memphis through his luxury sub-label BADTTW (‘Blind and Deaf to the World’). A recent new addition to the Memphis Depay clothing brand. The brand motto perfectly reflects his attitude of being blind and deaf to the outside noise and negativity. The project extends beyond just clothing and has given Memphis the platform to work with and inspire the next generation of youth around the world.

Memphis has many talents, evident with the release of his debut hip-hop freestyle “LA Vibes” in 2017, followed by the launch of his debut album ‘Heavy Stepper’ in 2020. Memphis’ cultural influence opens the doors to endless cross-collaborative opportunities that connect to wider football culture with a Forever Faster mentality.

Stay tuned for more!