ONLY
SEE
GREAT

We will take consumers into the minds of our athletes and ambassadors with our new brand campaign ‘Only See Great’, to spread a vision of hope, optimism and self-belief ahead of major sporting events this summer – following what many consider to be one of the most challenging years in quite some time.

Throughout the year, PUMA ambassadors such as Neymar Jr., Winnie Harlow, Antoine Griezmann, Pep Guardiola, Karsten Warholm, Mondo Duplantis, Usain Bolt, Cara Delevingne, Lamelo Ball, Skylar Diggins-Smith, Kyle Kuzma, Lewis Hamilton, Rickie Fowler, Virat Kohli and many others will offer their personal perspectives on striving for greatness during extraordinary times in a series of media interviews and content on our digital channels.

The campaign idea was inspired by cultural icon, entrepreneur and philanthropist Shawn “JAY-Z” Carter.

JAY-Z’s comments summarize the message PUMA wants to convey in a year when the world is hoping to overcome the pandemic and is looking forward to big sport events, such as the Formula One World Championship series, the European Football Championships, and of course the Olympic Games in Tokyo.

‘Only See Great’ will explore the career path of our brand ambassadors, as they will talk about their own paths to striving for greatness, listening to their hearts, and finding a vision that no one else can see – despite the challenges the world has been through as a result of the global pandemic. It will also explore the very idea of achieving greatness, what it means to struggle to do so, and how our perceptions of greatness have expanded over the last year.