PUMA unveils new
VISION 2030
sustainability goals

With Vision 2030 we are expanding on the strong progress we have already made through elevating our 10FOR25 sustainability goals to achieve larger impact in climate action, circularity and human rights by 2030.

Watch our Chief Sourcing Officer, Anne-Laure Descours, unpack our new Vision 2030:

CLIMATE  

PUMA’s operational business, like many big corporations, has a significant impact on the environment and we recognize our responsibility to do better. 

Although we still have a way to go, we have already made strong progress in reducing our greenhouse gas emission over the past years. We reached our previous science-based target seven years ahead of schedule and reduced our greenhouse gas emissions by 24% in 2023 (market based) compared to 2022. Our decarbonization and climate transparency efforts were also highly ranked by the Carbon Disclosure Project (CDP) in 2023, followed by Fashion Revolution and Financial Times in 2024. 

Towards 2030, we will continue to use 100% renewable electricity in our own operations and are working closely with our core factories to increase their use of renewable energy. By 2030, we plan to cut direct (scope 1) emissions and indirect (scope 2) emissions by 90% from a 2017 baseline year and reduce supplier and logistics (scope 3) emissions by 33%.  

CIRCULARITY 

Circularity remains high on the agenda for 2030, including targets to enter more circular business models and introduce re-sell and repair in selected markets. Waste reduction is another key focus area, with targets to collaborate with others in the industry to establish ways to recycle material waste including sorting and recycling solutions.  
 
Building on our success and momentum with RE:FIBRE, some of our new material targets for 2030 include using 100% recycled polyester fabric, 30% fibre-to-fibre recycled polyester fabric and 20% recycled cotton fabric for apparel. We will continue to scale up textile-to-textile recycling, after earlier this year, we were able produce millions of replica football jerseys primarily from recycled textile waste. We also plan to continue researching and investing in next-generation material options with a focus on footwear.

HUMAN RIGHTS  

With our Human Rights targets we want to do better for our own people and the people in our supply chain.  
 
Some of our targets for 2030 for our own employees include closing the gender pay gap in all countries and fostering diversity, equity and inclusion in all aspects. We’re also aiming for no less than 45% men and women in leadership roles. 
 
For the employees in our Supply Chain, our targets include training 400,000 workers on Human Rights (forced labor, freedom of association, Health & Safety), a progressive salary increase towards a living wage at core factories, no recruitment fees for foreign migrant workers and a zero gender pay gap at core factories by 2030. 

Find out more about all our targets HERE.

There’s only one Forever. Let’s make it Better.