PUMA x NOAH

Noah and PUMA unveil the third chapter of their ongoing partnership, featuring a fresh collection of cut-and-sewn apparel items crafted exclusively by PUMA for Noah. Drawing inspiration from sports silhouettes and winter essentials, the premium series is grounded in a palette of earthy and neutral tones. Influenced by the simplistic fabulousness of it all, we’ve styled a nonchalantly classy outfit of the day.

The Shoes

In the realm of footwear, Noah and PUMA are reintroducing the Suede Classic Velcro in two distinct colorways. These collaborative sneakers are available in “Camel” and “Navy,” each boasting dual Velcro closures embellished with gold PUMA lettering, a perforated PUMA Formstrip, and Noah’s signature cross logo imprinted on the heel. We’ve gone with the shade of camel as the base for today, watching these humbly reimagined sneakers rise from their tennis court heritage to become an everyday urban essential.

The Outfit

Unified by Noah’s meticulous attention to detail and the rich sports heritage of PUMA, this latest collaborative expression is born from a commitment to the harmony that can be found in mixing sport and style. The focal point of the collection is a standout English-spun Italian-made wool and cashmere blazer and trousers set. Crafted in Italy by Fox Brothers, the suit is a luxurious blend of 90% wool and 10% cashmere. It features a custom Super PUMA jacquard lining made of 100% viscose, authentic horn buttons, and a specially crafted PUMA lapel pin. Designer Brendon Babenzien of Noah conceived the suit as a reinterpretation of PUMA’s iconic T7 tracksuit and it affirms the overall vibe of effortless style and approachable wearability.

The range also features a ski sweater which combines the cozy warmth of wool with easy-care acrylic for lasting durability. The slim fit maintains a sleek look, with bold nylon accents on the shoulders and elbows. Handy paired zippers adorn a chest pocket and a stand-up knit collar, adding practical flair to the stylish design, rooted in a long and iconic history of ski sweaters.

The Accessories

Embracing the diversity of expression and the merging of fashion and performance pieces, today’s accessories are aligned with the grounded simplicity infused into the line. Ribbed socks in navy are exceptionally well-made, going toe-to-toe with the shading found in the ski sweater; then from hand to foot and back again ─ suede-trimmed cashmere gloves in navy and burgundy do the same job up top. A smoky quartz cord bracelet and blue topaz silver necklace use natural gemstones to keep the jewellery here on earth. A leather-trimmed suede duffle bag offers to hold all your essentials while effortlessly outfit matching in terms of materials, tones and style. A bright red scarf from the collab in 100% merino wool with jacquard Super PUMA graphic and fringe makes a bold statement and the 5-panel cotton corduroy snapback cap proudly proclaims the partnership with an embroidered Super PUMA logo on the front and Noah logo on the back.

Noah and PUMA reveal the third chapter of their ongoing collaborative relationship in the form of a brand-new collection of cut-and-sewn apparel, footwear and accessories ─ exclusively crafted for Noah by PUMA. Grounded in simple elegance, classic sport silhouettes and winter essential items are refined with earthy, neutral tones and quality materials making them destined to be centerpieces in any contemporary wardrobe.