Shining bright
for diversity

On Friday’s Bundesliga match between the two PUMA teams Borussia Mönchengladbach and Borussia Dortmund, PUMA put on an impressive light show over Borussia Park, sending a signal for tolerance and diversity, values for which PUMA stands as a company.

Creating a colourful and open society is a game we can only win together.

Let’s be stronger together! 💪

Is there any better instrument than sport to connect people of all origins and genders? As a global sports company, we strongly believe in its power and use it to convey important messages to the world.

 Watch the drone light show here: ⬇️

This was precisely the aim of our special activation for tolerance and diversity during the last Bundesliga match day before the start of the 2022 World Cup. Borussia Mönchengladbach welcomed 54,042 fans to the sold-out Borussia Park for the match against Borussia Dortmund and experienced an exciting 4:2.

Speaking of an exciting event, the drone light show, initiated and planned by PUMA, took place right before the match and let the words “Stronger Together” shine in rainbow colours in the night sky. This initiative runs in cooperation with more than 20 football, handball or basketball teams and emphasizes how we can treat each other better.