Where FOREVER
meets FASTER

PUMA Running took over the Great Pyramids of Giza for a unique running experience at one of the Seven Wonders of the World. In the light of the Pyramids Half Marathon, PUMA invited 120 guests from 26 nations to come together as a global running community, to feel the heat as they conquered a half-marathon, and experienced product excellence represented by our NITRO™ technology. Dive into the unforgettable celebration of speed, history, and community.

The EEMEA Run Summit

In conjunction with the Marakez Pyramids Half Marathon, our EEMEA PUMA team joined forces to bring the PUMA EEMEA Run Summit to life. The event featured presentations of PUMA’s most iconic moments in history, a runway show for the Spring/Summer 2025 collection, and an exclusive sneak peek of the Autumn/Winter 2025 collection, offering a glimpse into the future of style and performance.

Among the 120 guests were athletes, media, influencers, and clients, all united by a shared passion for running and innovation. The event was a melting pot of cultures and stories, fostering connections with the local running community and amplifying PUMA’s presence in the global running scene.

This immersive experience not only elevated brand awareness but also showcased our innovative NITRO technology, giving all attendees an impression of what more there is to come in our performance running chapter.

The Marakez Pyramids Half Marathon

For the sixth consecutive year, the Marakez Pyramids Half Marathon, organized by Trifactory, invited runners from around the globe to #RaceThroughHistory at the iconic Great Pyramids of Giza. This special event, gave participants the unique opportunity to run through 5,000 years of history. Race options included a challenging 5K, a 10K, and the competitive 21K half marathon, all promising rolling hills, inclinations, and spectacular views of the pyramids – a must-do for runners of all ages and abilities.

Unforgettable Moments

The EEMEA Run Summit at the Great Pyramids of Giza, one of the most historical locations on earth, highlighted our commitment to creating unforgettable brand moments while showcasing our top products. The event was a resounding success, underlining our FOREVER. FASTER. mantra and highlighting our brand’s longstanding connection to the African market.

We will continue to excite running communities all over the world through unique brand events and excellent product, further solidifying our presence as a top performance running brand.

We Stay #FOREVER.FASTER. 🔥