Too fast
for them ⚡️🐆

To celebrate the launch of our new ULTRA Ultimate, we hosted the Fastest Event Ever 💨 featuring Kinglsey Coman, Laurina Fazer, Jeremie Frimpong and Sheraldo Becker. This special event last week was hosted by Michael Timbs and Kenzie Benali. We put our guests through three speed challenges to test our next-generation ULTRA football boot. On a football field close to Munich (Germany), we featured a unique Evolution of Speed area celebrating PUMA’s history of speed. ⚡️🐆

The concept of speed is something that PUMA has always explored, launching one innovative technology after another. This concept is ingrained in our DNA and has now been translated into a groundbreaking new shoe called ULTRA ULTIMATE. It was unveiled last week in Munich at an event with PUMA athletes that was all about speed: Bayern Munich winger Kingsley Coman, the fastest player in the entire Bundesliga Jeremie Frimpong, Paris Saint-Germain player Laurina Fazer and finally Union Berlin forward Sheraldo Becker.

Four players who make speed their best weapon. This is also confirmed by Jeremie, Bayern Leverkusen defender and PUMA athlete, who told us once again how important it is for him to wear a shoe that supports one of his main characteristics: Speed. “For me running is everything, I don’t have a special secret, I run and always try to do my best, that’s all.”

Speed has definitely reached the next level with the new ULTRA generation, which combines the new ultra-light upper with a redesigned outsole for unstoppable explosiveness. Defying gravity, ULTRAWEAVE technology is PUMA’s lightest and strongest material, introduced just a few months. It has been reinforced with the new PWRPRINT to provide stability and support for the entire foot.