"See The Run
Like We Do"
PUMA SEA Inspires Southeast Asia's Everyday Runners with New Running Brand Film
November 22, 2024PUMA SEA Inspires Southeast Asia's Everyday Runners with New Running Brand Film
November 22, 2024Our first ever running-focused commercial tailored for the Southeast Asian market shifts the spotlight from elite athletes and competitive records to the authentic, relatable world of everyday runners. PUMA SEA underscores our commitment to supporting the running community across the region by celebrating each runner’s unique journey. See The Run Like We Do – in the clip below 👇!
The film showcases everyday runners and their unique stories, making it relatable to a wide audience. It positions PUMA as a brand that celebrates individuality and redefines the joy of running. Featuring local running groups and highlighting the community PUMA SEA supports, the casting choices bring authenticity and local flavor, letting the film resonate strongly with viewers.
“At PUMA, we believe running is for everyone, and we are committed to celebrating and supporting the diverse running community across Southeast Asia. By focusing on real, everyday runners and their unique stories, we aim to inspire more people to embrace their own running journey as a joyful, inclusive, and judgment-free experience,”
Unprecedented Positive Reception
Since its September debut, “See The Run Like We Do” has struck a chord amongst our southeast Asian community and achieved remarkable engagement. Hosted on PUMA’s YouTube channel, it has garnered 3.7 million views, 148.5k reach on Instagram and 6,491 total engagements in the region. Audience sentiment has been overwhelmingly positive, with many praising the film’s relatable, judgment-free approach to running.
*FOR PUMA EMPLOYEES ONLY
The campaign’s influence has even extended beyond Southeast Asia, resonating with viewers worldwide.
“This film shifts the narrative. Instead of feeling fatigued by a worn-out approach, I found myself getting inspired. Running content often emphasises performance pressure, but this ad takes a different route. It alleviates the stress associated with running and encourages viewers to think, ‘Who cares about perfect form or the latest gear? I just want to run my way!"
“Many sports ads seek to connect with non-elite or everyday runners with a broad appeal but focus on abstract concepts and overlook the small details. This film highlights numerous ‘small things’ that resonate deeply with me, and I found myself genuinely moved for the first time.”
PUMA as Southeast Asia’s Run Icon
The success of the “See The Run Like We Do” campaign has laid a strong foundation for PUMA SEA to grow amongst the running community. Looking ahead, we are dedicated to building on this success and strengthen our reputation as a leading running brand in Southeast Asia. Plans for 2025 are already underway, developing a performance strategy to elevate the RUN Category and deepen connections within the thriving Southeast Asian running community.
We are set to redefine the future of running in Southeast Asia 🔥.
See the Run Like We Do!
