Sexy Cara
causes
Media Hype

In our latest „Do You“ campaign shoot with Cara Delevingne, the British model stripped almost bare and advanced to the top headlines of numerous international media outlets.

Underpinning our campaign’s claim to encourage women to be confident and accepting who they are, no matter their imperfections, Cara has got „MINE“ written across her toned belly while the rest of her upper body is barely covered by a ripped shirt. The Sun, Britain’s largest paper, titled: „Cara is ripped“, while the Huffington Post praised that „Cara Delevingne’s topless PUMA campaign is totally brilliant.“

Congratulations to Cara and our Marketing Team for getting it right!