SHE MOVES US She Moves Us
DUA LIPA AND PUMA BRAND AMBASSADORS CELEBRATE WOMEN WHO MOVE THE WORLD
March 1, 2021DUA LIPA AND PUMA BRAND AMBASSADORS CELEBRATE WOMEN WHO MOVE THE WORLD
March 1, 2021She Moves Us! We brought together our top female brand ambassadors to celebrate the women who have moved culture and sports forward and to inspire other women around the world.
Led by global pop superstar Dua Lipa, PUMA will generate inspiring content over the course of 2021, such as talks, videos and interviews with our female ambassadors and employees, guided by the theme “She Moves Us”.
Sharing stories of success is all part of changing the narrative, especially in fields like sports and entertainment that have tended to amplify the accomplishments of men. said Dua Lipa. Women are already nailing it across the board and celebrating their achievements is exciting and empowering. It also encourages those rising up to aim for the stars. That’s why I’m so grateful to PUMA for including me in their She Moves Us campaign. Now let’s show the world what we are capable of!
Supermodel Winnie Harlow and actress, model and activist Cara Delevingne will also participate in the “She Moves Us” campaign. They will be joined by numerous PUMA athletes such as WNBA star Skylar Diggins-Smith, golfer Lexi Thompson, footballer Nikita Parris and high jumper Yaroslava Mahuchikh.
Stay tuned for more and have a look at our She Moves Us Anthem video in the meantime
“She Moves Us” will empower girls and young women through PUMA’s partnership with Women Win, a global women’s fund which uses sport to advance gender equality from the bottom up. PUMA will use its communications channels to spotlight the joint efforts to impact girls and women’s rights globally.
