Heiko Desens

“It kicked off a global sneaker trend
for all of the sportswear players.”

BBCs Business Daily Podcast talks the rise of Sports Brands...

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BUSINESS
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How Puma pioneered
the fashion collaboration

“If you look back, there are only a handful of truly...

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PUMA 75
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Congratulations, Heiko!

Heiko Desens named the 14th most important German in Fashion

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PEOPLE
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PUMA 75

Toasting a 75th birthday

Interview with Global Creative Director Heiko Desens on...

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PUMA 75
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