LIKE A
BUTTERFLY
THE NEW CAPSULE BY PUMA AND DUA LIPA
December 8, 2021THE NEW CAPSULE BY PUMA AND DUA LIPA
December 8, 2021“Flutur” is the name of the first product collaboration between PUMA and global pop superstar, Dua Lipa. Get ready for this 90’s inspired, four-piece capsule of both apparel and footwear. And, it is just the beginning of what’s to come in 2022, when the full collection will be released. Take a look!
DUA ABOUT THE NEW LOGO
The collaboration features a new logo that is symbolic of our partnership, bringing together Dua’s name and the PUMA formstrip which transforms into an iridescent butterfly.
For me butterflies are more than just beautiful creatures, they represent so much, like transformation, hope, and metamorphisis, over this past year the butterfly has become especially symbolic and meaningful to me. The name of the capsule, ‘Flutur’, is the Albanian word for butterfly. I chose it to pay homage to my heritage while also celebrating this new beginning with PUMA.
THE CAPSULE
The iridescent logo is the centerpiece of the capsule, predominantly featured on the easy-to-wear silhouettes including black and white baby tees, as well as a black oversized hoodie. The highlight of the PUMA x Dua Lipa “Flutur” capsule is the Mayze, one of her favorite shoes from the brand. The triple-black leather Mayze Flutur has a stacked midsole, zig-zag stitching on the formstip, Dua Lipa’s signature logo on both the tongue and the insole, in addition to two lace options.
“It was important for Dua to release staple pieces that would complement any wardrobe. She knew what she wanted and brought those ideas to the table. This capsule is just a tease to what’s to come next year, we’ve been working around the clock with Dua to bring to life all of her ideas. It has been a pleasure to work with her, she truly is a style icon.”, says Maria Jose Valdes, General Manager of PUMA’s Sportstyle Business Unit.
The PUMA x Dua Lipa ‘Flutur’ capsule will be released globally next Saturday, December 18th on PUMA.com, PUMA stores and selected retailers.
