FOREVER. FASTER. at CIIE
PUMA shows how it elevates the brand in China at CIIE
PUMA accompanied three of its leading next generation football players who put their exclusive PUMA Alter Reality Pack up to test.
In short day-in-the-life documentaries, Cody Gakpo, Rabbi Matondo and Reinier Jesus show us what football culture means for them, not only on the pitch, but beyond: at the hairdresser, while they are gaming, meeting friends or listening to their favorite music.
Rabbi Matondo recently signed with German Bundesliga club Schalke 04. The 18-year-old tells us how he made it from his local club St Albans RFC in Tremorfa, Wales to sign a contract with PUMA, takes us with him to his hairdresser and to a photo shoot.
19-year-old Cody Gakpo plays for PSV Eindhoven, the leading club in the Dutch top flight. He shows us what a day off in his life looks like and what it means for him as a local playing for PSV Eindhoven.
17-year-old Reinier Jesus is one of the most hyped young talents in Brazil linked with major European teams. After 20 days of preparation for the South American tournament with Brazil’s national U17, he spent a week off at his parents’ home, tested his PUMA Alter Reality Pack on the beach with his dad and took us to train with him.