WELCOME TO GO WILD

For decades, sport only had one path to greatness.

It was about the pain, about the sacrifice, about stacking the wins. It wasn’t about you. Or your passion for the game. You had to push, suffer, then push some more. 

But at PUMA, we’ve always been on a different journey.

We champion those who dare to be true to who they are. From Tommie Smith’s iconic black Power Salute in the 1968 Olympic games, to our more recent partnership with football prodigy Neymar Jr, we’re here for the true pioneers of play. 

The world of sport is only just realizing what we’ve always known: that athletes are humans first. And whatever your sporting level, being true to who you are is what will lead you to what you can be. 

That’s why we’ve launched Go Wild.

Go Wild is our DNA. The same DNA that powers the untamable energy of those free spirits: the sporting icons who are courageous enough to bring joy, passion, and their personal flare to each rep, lap and goal. Whose achievements inspire us not to just follow trends – but to create them.

Through Go Wild, we want to inspire every athlete – from pro footballers to tentative first-time runners – to discover their greatness. To feel the highs of sport: the rush, the joy. And to unleash their true selves.

Starting with running, we’ll be featuring insights and articles about how to Go Wild through sport.

Discover how to unleash your true self.

A HIGH WORTH CHASING

A 5 AM sprint before the kids wake up. A ‘technically still working’ treadmill sesh. An after-dark loop when the rest of the world is winding down. No matter what, runners will always make it happen – because the high is worth chasing. So go wild.