RADIATING
BOLDNESS

WINNIE HARLOW CELEBRATES CONFIDENCE IN PUMA BODYWEAR & SWIMWEAR

April 19, 2022

WINNIE HARLOW CELEBRATES CONFIDENCE IN PUMA BODYWEAR & SWIMWEAR

April 19, 2022

Summer is just around the corner. Fittingly, international model Winnie Harlow gives us inspiration on what to wear on the beach. Winnie is part of our SHE MOVES US platform and presents our latest PUMA bodywear & swimwear for women. The focus of the campaign is on confidence and boldness. But take a look for yourself! Here is the lookbook!

“I love my PUMA Family and I’m grateful to be part of the ‘She Moves Us’ campaign. Representation is so important and key. This is something that I have championed since I started in the industry. It is refreshing to work with a brand like PUMA who share the same values. I hope I am helping to open the door a little further for someone else to get through. My mentors have done that for me and it’s my ambition to do the same for others as I grow in my career. I want to continue to help champion confidence, inclusivity and acceptance.” – Winnie Harlow 

Our body and swimwear are made together with our subsidiary stichd®. It includes mix and match tops and bottoms in vibrant colors that are made with more sustainable materials.

The bodywear styles worn by Winnie in the campaign, include a soft padded bra and seamless hipster, luminous scoop neck top and luminous string made from organic cotton. Swimwear pieces include the one-piece bathing suit made from recycled nylon, the bandeau top and V-shape brief made from recycled nylon, high waist shorts made from recycled polyester, a scoop neck top and high waist shorts made from recycled nylon.

More featured
articles

Always stay
up to date

SIGN UP FOR OUR NEWSLETTER AND NEVER MISS A STORY.

I agree that the PUMA group may use my personal data (including my e-mail address) for promotional and marketing purposes in accordance with the PUMA privacy policy and send information about products of the PUMA group to my e-mail address. I can withdraw my consent at any time in the future by sending an e-mail to catchup@puma.com or via the link in each e-mail.