A DREAM
Cali Dream joins the PUMA Cali franchise
November 3, 2021Cali Dream joins the PUMA Cali franchise
November 3, 2021Are you ready for a playful rebellion? With the ambition of inspiring young women to embrace the joy of being themselves, the Cali Dream joins our PUMA Cali franchise. The Cali Dream is bold and dreamy, with a stacked sole and soft pastels. It’s made for those who know that the real glow up is internal, and confidence comes from within. Our campaign images express a sense of freedom and authenticity, following Winnie as she explores her roots in the streets of Jamaica. Winnie proudly exudes self-love and shows how important her heritage is to who she has become today. She pairs the sneakers with a series of stylish outfits, including a classic PUMA tee with a mesh bodysuit in the colors of the Jamaican flag, for an eye-catching look.
Being an individual within my community and staying true to myself is what has always moved me. This is where my roots come from, this is where I walk now with my Cali Dream. I feel very lucky to serve as a role model for so many other women and I want to prove to them how you can glow within by living the truth and keeping it real.
