Studio48,
PUMA’s Latest Design Hub
Merging Creativity, Craft & Collaboration
December 13, 2024Merging Creativity, Craft & Collaboration
December 13, 2024At the heart of our headquater in Herzogenaurach, Germany, a creative revolution is quietly unfolding. We, have unveiled our latest innovation—Studio48, a creative hub designed to push the boundaries of design and ignite new sparks of inspiration.
Spanning over 500 square meters of thoughtfully crafted space, Studio48 is more than just a facility. It’s a sanctuary for creativity, equipped with cutting-edge tools like 3D printers, leather and textile sewing machines, and stations for printing and embroidery. There’s even a dedicated product testing area and a photo studio, ensuring every idea conceived within its walls can be brought to life and shared with the world. Here, PUMA’s designers and creatives gather, bridging disciplines and embracing collaboration to forge the future of sportstyle and performance products.
“With the new Studio48 we are creating a significant tool to enhance the excellence of our designs and elevate the brand.”
“While many of our products are created digitally, Studio48 will be a space for a different kind of creativity, where our designers from different departments can brainstorm together, exchange best practices, experience new materials and touch and feel the products they want to make.”
The studio will serve as a year-round nexus for PUMA’s global design community, hosting workshops, events, and collaborations with external creatives
At the inaugural event this December, the space buzzed with energy as US-based upcycler Nicole McLaughlin led a workshop on circularity. Designers from PUMA’s worldwide offices converged to share ideas, learn new techniques, and immerse themselves in McLaughlin’s vision of sustainability—a testament to the studio’s commitment to fostering innovation and global collaboration.
Studio48’s unveiling also comes alongside PUMA’s announcement of a creative space opening in the Hollywood area of Los Angeles, tailored to the strategic needs of the US market. These hubs reflect a broader ambition: to redefine what’s possible in sports design and inspire a new generation of products and campaigns that resonate globally.
